terms-&-conditions | Alfa Pastry


All visitors should understand the terms!

Last updated on 31 May 2020.

Access to this website and use of services provided are offered on the condition of the following terms of use. In the event that a user does not agree with the terms of use provided for in this section, ought not to use the website www.alfapastry.gr, belonging to “Athanasios D. Koukoutaris S.A.” with the distinctive title “alfa”. Our company has developed and manages this website reserving the right to interrupt the functioning of it and partially or wholly modify it as well as amend the terms of use without prior notice. Therefore, it is advisable to keep yourselves updated on the terms of use every time you visit this website so that you have the ability to identify any revisions that you are bound by.


The history of alfa began on the 1950s from the city of Kozani, a city distinguished by its hospitality and gastronomy based on traditional recipes and the freshest ingredients of the Greek land.

Nowadays, alfa occupies a dominant position in the Greek food market with 50 regional distributors and 11.000 points of sale.alfa is active in retail (supermarkets, etc.) as well as foodservice (bakeries, pastry shops, cafes, mass catering establishments and hotels). At the same time, company’s exports grow rapidly and expand to Europe, the USA, Canada and Australia. In parallel with this, alfa’s production plant, always adhering to the strictest international quality and safety standards ISO: 9001-2008, HACCP, IFS, BRC, is one of the most modern production plants in Europe.

It is the policy of alfa to ensure the safety and hygiene of its products with the application and control of all related procedures for raw materials, production and control of product safety until delivery and the subsequent customer service as well as to meet the requirements of food law regarding to product hygiene and safety through the implementation of ISO22000:2005, BRC (British Retail Consortium), IFS (International Food Standard) and HALAL requirements. It is the policy of the company as well to produce and supply yeast products fully in accordance with the evolving requirements of its customers by applying processes that, in addition,have the minimum effect on the environment and hygiene and safety of the employees. 

Alfa, with full respect for consumers, uses the freshest ingredients of the Greek land (such as olive oil, feta cheese, vegetables), which are of a high nutritious value.

The loyalty of our consumers encourages and inspires us to develop innovative products of high quality.

By visiting our website, every user acknowledges that accepts the foregoing terms of use and undertakes to use our website and the webpages included accordingly. In the event that any visitor of the website does not wish to by bound by the following terms of use ought not to access our website and use our services.


1. Company Identification

www.alfapastry.gr website services are provided by the company with the distinctive title “alfa” (“Company”). The company identification is as follows:


Distinctive Title: alfa

Legal Representative: Dionysios Koukoutaris

Registered Offices:1st km Kozani-Argilos Rd., 50100 Kozani

Telephone: +30 24610 42103-104

Fax: +30 24610 33305

e-mail: [email protected]

Tax Registry Number: 094144150

Tax Office: Kozani

2. Subject

With the hereby referred terms of use are laid down the terms and conditions on the basis of which our company provides its services and promotes its products via the online platform www.alfapastry.gr.

The website has been developed for users’ personal recreation, information about the products and recipes of the company and for contacting us.

Our company reserves the right to amend and update these terms of use whenever deemed necessary. Any changes shall come in force from their publication in the website www.alfapastry.gr.

Access to and use of our website shall be subject to the following terms of use as well as to all laws and regulations applicable on the Internet. Terms of use apply to all users. Users shall use the website and navigate within it on their own responsibility.

In the event that any provision of the present terms of use is held to be invalid, unlawful or for any reason unfair, the remaining provisions shall remain valid and robust unless they would conflict with the original intentions as reflected in the present terms of use.

3. Definitions

For the purposes of these terms of use the following definitions shall apply:

  1. “Commercial Communications” – any form of communication purported to promote, directly or indirectly, any of our products, services or trademarks of those of third parties.
  2. “Company” – the company with the trade name “ATHANASIOS D. KOUKOUTARIS S.A.” and the distinctive title “alfa” and registered offices at Kozani,1st km Kozani-Argilos Rd.
  3. “Website” – the website which is accessible through the domain name www.alfapastry.gr including all of its webpages.
  4. “Products” – the products of our company listed in the website.
  5. “User” – any internet user of the website www.alfapastry.gr.

4. Intellectual Property Rights

Trade name, trademark and other distinctive features and content of the website www.alfapastry.gr and all of its webpages, including but not limited to the texts, graphics, sound, images, interface, look & feel, software and structure, are subject to exclusive intellectual property rights of our company protected under the Greek, European Union and international intellectual property laws.

None of the content of this website may be recorded, copied, reproduced, translated, derived or otherwise transformed, distributed, rented, publicly performed, retransmitted, presented to the public or otherwise made available to the public without our express written consent. Anyone interested in such license may get in touch with us by sending an e-mail at[email protected]. Additionally, any graphics, logos, icons, interface, and look & feel of this website may not be used in connection with products/services that are not provided by the company in any way which can cause ad minimis confusion to customers or affect our reputation and image.

Moreover, images of people or places appeared on our website are either property of our company or used with the permission of these people or photographers. Reproduction or any use in general of such images by users is not allowed unless there is a special license by our company.

As an exception, temporary copies of our website www.alfapastry.gr content are permitted, as long as they are transient or incidental and an integral and essential part of a technological process whose sole purpose is to enable: a) a transmission in a network between third parties or b) a lawful use of a work or other protected subject-matter, and have no independent economic significance.

We are committed to respect the intellectual property rights of others. If any user believes that their rights have received treatment, which may constitute an intellectual property infringement, please contact us.

5. License

Notwithstanding any other present provision to the contrary, our company grants users a limited license to access and make personal and non-commercial use of the website. Any use of this website shall be conducted in good faith and only as permitted by applicable laws, without infringing our intellectual property rights or any right deriving from the data base protection laws as described in the present terms of use. All intellectual property rights not expressly granted to users in these terms are reserved and retained by our company and/or any third-party rights’ holders.

You may not alter or in any way intervene in the content or the software of this website or attempt to undermine its technological integrity and functionality. Moreover, neither our website as a whole, nor any part thereof may be retrieved, copied or otherwise exploited with methods such as data mining, “spider” or “robots” software and other automated means of collecting or/and recalling data or any other method without our express and written permission. Users of the website may not create or/and publish their own data base that features substantial or insubstantial parts of the website content without our express and written consent. Users may not use metatags or any other “hidden text” featuring company’s trade name, trade mark or other distinctive characteristics.

This license does not include any resale or commercial use of our website or its content; any collection and use of alert notices and/or any product listings; any derivative use of our website or its content; any downloading or copying of website information for the benefit of another merchant; or any use of data mining, robots or similar data gathering and extraction tools. If you do not in any way comply with these terms, this license shall be automatically terminated without notice from us.

6. Hyperlinks

The establishment of hyperlinks directing to webpages of our website, unless it may deceive the general public and affect our reputation or shows contents of our website as part of content or services of parties other than our company (eg. framing techniques), is allowed. In addition to this, users may not use the trademark (logo) of our company, as it is posted on this website www.alfapastry.gr, to create a hyperlink to this website without our prior, explicit and written permission.

The website www.alfapastry.gr may contain hyperlinks to internet content owned by third parties and, therefore, such content does not lie under the administration of our company and we have no right to intervene in it. For this reason, our company does not assume any responsibility for these websites and their content and does not provide any guarantees to users of www.alfapastry.gr about them. If any third party wishes that we withdraw an existing hyperlink from our website, they may get in touch with us by sending an e-mail at [email protected].

7. Advertisements

The website www.alfapastry.gr may include advertisements or any kind of online content of commercial purpose and nature referring either to our company or to third parties.

Our company is not in the position to control the content of such advertisements and, therefore, shall not bear any liability towards users for it in relation to any illegitimacy, inaccuracy or failure to comply with the applicable laws and regulations of any country or the European Union concerning the content of these advertisements. Such liability shall lie exclusively at the third parties composing the relevant content and being advertised there from.

8. Commercial Communications

Once a user has successfully completed the process of creating a personal account and has signed up to our newsletter accepts to receive electronic communications, advertisements, online content of commercial nature or purpose referring to products and services provided by either our company or third parties. Respectively, the user in accordance with the law consents to processing of personal data for the above referred purposes

When users visit our website or use electronic means to communicate with us, they accordingly agree to receive electronic communications. In this context, our company reserves the right to send to each user any communications via their personal account or e-mail or other means in order to correspond to their requests.

9. Disclaimer

The website www.alfapastry.gr and the description of the products are provided “as is”, without any warranty for accuracy, trueness, functionality or suitability.

Users use the website freely, at their discretion and exclusively on their own responsibility. Although our company devotes every effort thereto, we cannot guarantee the correctness and validity of the information and the content of our website.

To the full extent permissible under applicable laws, our company disclaims any liability for any, direct or indirect, loss or damage arising as a result of incapacity to use the website properly, errors, interruptions, defects or delays in the operation of it or online transmission of information via it. Furthermore, our company will not be liable in respect of any damage associated with the use of the website arising as a result of acts of third parties. Our company may monitor or amend conversations, online chats, messages, transmissions, the bulletin board or any content of this website although our company bears no such legal obligation and assumes no liability or obligation arising out of these spaces, or out of any error, slander, insult, offence, oversight, falsehood, obscenity, pornography, blasphemy, threat or inaccuracy contained in any information in these spaces of the website.

It is prohibited for users to send or transmit messages with any illegal, threatening, slanderous, defamatory, provocative, pornographic or blasphemous content or any other content that could be considered itself or cause a criminal offence, incur civil liability or violate the law in any way.

10. Jurisdiction and Applicable Law

For any dispute between the company and users/customers arising from or in relation to the use of this website shall be subjected to the exclusive jurisdiction of the competent courts of Athens, Greece and shall be governed and construed in accordance with Greek law without reference to its conflict of laws principles.

In the event that any provision of the foregoing terms of use is held to be illegal, invalid and unenforceable by court’s judgement, such provision shall be struck out and shall not affect the validity and enforceability of the remaining provisions.

11. Amendment

The company reserves the right to amend and update these terms of use. Users shall be bound by future amendments.

12. Contact

For any further information or request any user of the website may contact our company as follows:



Registered Seat:1st km Kozani-Argilos Rd., 50100 Kozani

Telephone: +30 24610 42103-104

Fax: +30 24610 33305

e-mail: [email protected]


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