Significant distinctions for alfa pastry at the Super Market Awards 2019 | Alfa Pastry

Significant distinctions for alfa pastry at the Super Market Awards 2019

JUNE 06, 2019

Alfa pastry won important awards in this year's Super Market Awards, one gold in the category: Traditional Greek Company and one silver in the category: Marketing and Communication.

In these awards, supermarket companies and suppliers of products and are distinguished and rewarded for the adoption of new ideas and the implementation of innovative initiatives, which upgrade the industry as a whole.

Regarding the gold award in the category “Traditional Greek Company”, it is a fact that the nutritional values ​​and traditions of our country are a "trademark" of alfa pastry, since its establishment until today. Its founder, Athanasios Koukoutaris, took the Kihi pie, one of the most typical pies of Kozani cuisine, and put it in every Greek home. From then and until today, where the second and third generation of the Koukoutaris family are at the helm of the Company, the philosophy of alfa pastry is still based on the preservation and respect of the nutritional tradition of our country, in order to offer safe, quality and high nutrition value creations, from fine ingredients of Greece with a designation of origin.

The excellent quality, condensed and emotionally charged imprint of alfa pastry's story in this year's commercial, which magically revives Kozani of the 50's, brought the company the silver award in the “Marketing and Communication” category.

Alfa pastry's ad has garnered hundreds of positive comments on social media, and according to all measurable data and indicators, its excellent performance has shown great interest in the public. Indicatively, we can note that Facebook classified it in the category "above average" in terms of its results. Also on YouTube, about 20% of viewers watched the film to the end - one of the highest percentages for videos over 30’’

Katerina Koukoutari, Marketing Director of alfa pastry and recipient of the awards, said: "This double distinction honors us very much, confirming that we are following with consistency the path of values ​​and traditions set by the founder of alfa pastry. We thank our partners all over Greece who prefer us and trust us every day. We commit to be by their side with innovative creations of exquisite quality in the years to come. "



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