Facilities - Sales and Distribution Network

For us, alfa is not just a company. It is the place that inspires us and that houses our passion, effort and dreams. That is why we make sure that it always has the most solid foundations.

We are a Greek family owned business in Kozani and we have some of the most modern production facilities in Europe, while constantly investing in expanding our facilities and machinery.

Our goal is optimal distribution.

One of our primary goals was to create an expansive network of stores to increase the geographical coverage of our product sales and to achieve optimal coordination in our distribution.
That is why we have established our proprietary, outright-owned sales branches in Athens, Thessaloniki, Ioannina, Heraklion and Corfu to fully cover these areas of the territory. At the same time, we made sure to fully cover the rest of the geographical areas, through a strong network of local associates-agents.
Driven by the latest technology, we achieve the best coordination in our product distribution and immediate customer service, with 48,000 sq.m. of warehouse facilities, 64 privately owned and 68 affiliated vehicles, 50 regional distributors and 11,000 different sales points throughout Greece.

Our priority is constant evolution

As we continue to evolve, we have completed another major investment in 2019 to upgrade and expand our machinery, while continuing to invest in further expansion of our building facilities and equipment. These are moves that will allow alfa, among other things, to increase production capacity, save energy and reduce production costs, as well as the ability to produce new products.
At the same time, we have fully sophisticated computer systems that guarantee reliable information and enable our partners, vendors and agents to be evaluated and rewarded.

All this has given alfa a leading position in the Greek food market, with activities in the retail sector (supermarkets, etc.), as well as catering sector (bakeries, pastry shops, catering establishments, hotels, etc.).
At the same time, however, we have been able to "travel" alfa's tradition, quality and pure ingredients to more than 35 countries in America, Europe, Asia and Australia.