Our Sales & Distribution Network

Our Sales & Distribution Network

One of our primary targets was to achieve optimal coordination in distribution and this has been achieved through the establishment of our proprietary, outright-owned branches in Athens, Thessaloniki, Heraklion and Ioannina. In addition, building valued partnerships with local distributors has enabled total nationwide geographical coverage.

Our efficient fleet of delivery vehicles, consisting of lorries, trucks and various auxiliary vehicles transporting our products to our branches and our distribution partners, enables us to achieve complete geographical coverage throughout Greece.

At the same time, our sales team constantly monitors the changing needs of the consumer and brings forward new solutions. Our goal is to maintain a continuous understanding of the dynamics of the market and of our operating environment in order to bring maximum value to our consumers.

Today, alfa exports its traditional pastry products to 29 countries worldwide, including America, Europe, Australia and is constantly looking to open up new markets.